Meghan Markle and Prince Harry’s obscene 100 million dollar Netflix “deal is dead.” Insiders close to the streaming giant claim that Netflix has declined to renew their deal.
Meghan’s Show Failed To Break Into Netflix’s Top 300 Programs
Meghan’s show, “With Love, Meghan,” failed to break into Netflix’s top 300 programs for the first half of 2025. It was only viewed by 5.3 million people.
Harry’s series, “Polo,” garnered only 3,436 out of 7,000 shows and was watched by 500,000 people.
The Daily Mail reported today that, despite high expectations, Meghan’s rose wine was a total bust and hasn’t sold that well.”
Netflix had been working with Meghan to launch and promote her As Ever products. They admitted,
“The wine isn’t selling. There’s no great demand whatsoever.”
Apparently, she also has a line of champagne and holiday items in the works. “The Art of the Brand” podcast, featuring Canadian lawyer Phillip Millar and marketing executive Camilla Moore, recently spoke about Meghan.
Millar amusingly claimed that
“the Duchess of Sussex’s lifestyle brand is being run by a confederacy of dunces.”
He said the purpose of “As Ever” and “With Love, Meghan” is to capitalize on her fame from the legal drama “Suits” and from being part of the royal family.
The launch and the concept of Meghan’s business has been one of the worst brand executions they have ever seen.
The Show And The Brand Were Netflix’s Idea
Millar said that people can see through Meghan’s façade.
“She’s pretending to be a domestic goddess, “but most people don’t believe it.”
Also, Meghan has “zero ownership” over her brand. Netflix controls the brand, and her only contribution was labeling it.
Meghan’s lifestyle brand was initially called American Riviera Orchard. However, Meghan had to change the name because she failed to do her due diligence.
She neglected to go through the trademarking process for her brand before launching it. She stupidly announced the brand before the U.S. Patent and Trademark Office approved it.
The USPTO denied her request because the name “American Riviera Orchard” was too similar to the nickname for Santa Barbara, “American Riviera.”
Meghan then named it As Ever, which was very vague and unclear. “With Love, Meghan” was also Netflix’s idea.
Her brand is sorely lacking in passion and authenticity because her brand and show were solely Netflix’s idea and part of the deal.
Meghan’s miscommunication with her brand was shockingly inadequate and poorly executed. Brand experts Millar and Moore said Meghan got so much free PR and absolutely “s**t the bed.”
Meghan Utilized The “Scarcity Tactic”
The worst part is that Meghan has been employing a “scarcity tactic,” which is one of the oldest marketing tricks in the book.
The scarcity tactic Meghan used was to make it appear as though she was far more successful than she really was by only selling a small number of items, so it looked like she had sold out quickly.
According to Millar, Meghan’s products also “suck.” She has her fans on a waiting list to buy jam and tea. These are two items that people can purchase elsewhere for a much cheaper price.
The only thing Meghan has going for her brand is her name. It makes no sense for her to sell shortbread cookie mix, crepe mix, tea, honey, and jam.
Brittany, from Royal News Network, claims Meghan is “shallow, vain, and vapid. Her ego is big enough that she assumed she could sell crap and rip people off.
She has no winning product. It would have made much more sense for Meghan to work with an already established brand. Her lack of originality is astonishing.
Launching a brand requires a lot of hard work, and the fact that Meghan put no passion or effort into As Ever is obvious, and it shows.
The Most Harry And Meghan Will Get From Netflix Is A First-Look Deal
Millar added, “There’s an egocentric approach to it that if you achieve some level of celebrity, you can build a brand.”
Millar said,
“Meghan’s brand is manufactured consumption for people who buy into her narrative.”
That said, the most Harry and Meghan will get from Netflix at this point is a first-look deal. They will have to actually put money behind whatever s**tty project they come up with next.
Netflix was foolish to give 100 million dollars to the Sussexes in the first place. Netflix was desperate to get something from Harry and Meghan after a series of flops.
Their only success on the streaming platform was their series, which they made after leaving the royal family, titled “Harry and Meghan.”
Meghan is someone who has never been told the word “No.” In other words, she’s surrounded by people who enable her BS.
Brittany from RNN said that she doesn’t think Netflix cares about As Ever and is biding time until the end of the contract.
The only way Netflix will work with them again is if they want to “spill the tea” about the royal family, or if Harry and Meghan get divorced.
The clock is ticking. Harry and Meghan’s Netflix deal is set to end in September. We have to wonder how they will mess up the next time they are offered another opportunity.
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