Reviews for Meghan Markle’s As Ever rose are in, and they are lackluster at best. The wine was released on July 1st on her official brand website—the same day as Princess Diana’s birthday. Draw your own conclusions.
Meghan’s Wine Was Only Available At A Three Bottle Minimum At $90
Customers could purchase three bottles for $90, six bottles for $159, and twelve bottles for a whopping $300. The wine, of course, was sold out within an hour.
It’s crazy for Meghan to sell wine this way. It’s not a proven product that all her fans have tried. Selling wine in a three-bottle package for the same price as a single bottle is absurd, since no one had even taken a sip to know whether it is good or not.
A bottle of wine, priced at $30, is a premium price for what is described as a mediocre, acidic wine. It’s ridiculous.
Meghan’s wine is made by Fairwinds Estate, a California winery that creates wine for celebrities. The Duchess of Sussex has yet to hit on a winning product, and even a bottle of Whispering Angel rose, which is high-quality French wine, sells on average for about $23 a bottle.
The blatant scarcity tactics Meghan is using to appear more in demand than she really is aren’t smart. Royal fans feel they have wasted their money on her products.
The bottle itself looks cheap. Meghan’s wine is no Tiganello, which is apparently Meghan’s favorite wine. A bold red Italian wine, Tiganello, is a far cry from Meghan’s cheap yet insultingly expensive rosé.
“The First Sip Left A Lot To Be Desired”
Meghan’s As Ever rose is described as a
“delicately balanced rosé with soft notes of stone fruit, gentle minerality, and a lasting finish.”
It also has a 14.5 percent alcohol by volume. Bland, watery, acidic, and lacking in flavor, Daily Mail’s FEMAIL taste testers described it as the standard wine that would be “served at Happy hour.”
“The first sip left a lot to be desired, as it honestly didn’t taste like much. The wine was smooth, but we couldn’t easily detect the notes of stone fruit,” they cautioned.
Apparently, it also left an unpleasant aftertaste. They also claimed that the wine was too strong and contained too much alcohol.
We understand that. A good rosé is usually dry, crisp, bright, and you can detect the notes of fruit. However, it is also balanced. Meghan’s wine doesn’t sound like it’s properly balanced.
Meghan clearly didn’t put any thought into any of this. She likely doesn’t know wine at the level where she could create a good quality vino.
Meghan has become far too overexposed. She’s yet to fully commit to her brand. It almost looks like she’s throwing darts on a board, desperately trying to see if anything sticks.
Meghan Hasn’t Hit On A Winning Product
For example, in late June, she released new items under her As Ever brand, which were an apricot spread and a limited edition orange blossom honey.
The apricot spread was said to be underwhelming. Interestingly, what Meghan is selling under her As Ever brand cannot technically be called jam; it’s a spread. Meghan calls it jam.
The Daily Mail said, “Per Food & Wine, jam is regulated by the FDA, and it must come from a single fruit, containing at least 45 percent fruit and 55 percent sugar.
The apricot spread costs $14, and apparently, it’s not worth the price. It was said to be liquidy, runny, and “tasted like baby food.”
However, they give her credit for the apricot spread being ideal as a dessert topping on vanilla ice cream. It’s that runny. Alone, it needs some work.
The new orange blossom honey didn’t even come from the honeycomb this time. It’s said to taste too sweet and artificial.
That said, Meghan’s rosé may be high in alcohol content, and the only plus in that regard is that a glass should get you tipsy.
However, the quality is poor. It’s not the type of wine you would likely find in a fancy restaurant, and it’s certainly no Whispering Angel.
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