Meghan Markle and her American Riviera Orchard Brand have suffered a setback. Her dream to become the next Martha Stewart, Gwenyth Paltrow, and Joanna Gaines has been put on hold.
Four Months Ago, Meghan Unveiled Her Jam
It’s been a good four months since Meghan’s influencer friends first raved about her jam. Celebrities like Kris Jenner and Tracy Ellis Ross were apparently so thrilled to get a jar of her jam that they had to post pictures of them on social media, which was a poorly managed marketing strategy.
Meghan’s husband, Prince Harry’s professional polo-playing buddy, Nacho Figueras, posted on social media about her jam and dog biscuits on the same day Kate Middleton made her comeback appearance at Trooping the Color after not attending any public or royal family engagements since Christmas.
The Duchess was expected to introduce her new lifestyle brand to the public this fall. However, it looks like the ARO brand will have to wait until the spring of 2025.
Meghan’s desire to “strike while the iron is hot” likely won’t happen for her. The launch is being timed around Meghan’s new cooking show for Netflix.
Records also show that in July, several “irregularities” needed to be “corrected.” The US Patents and Trademarks Office discovered various issues with some of Meghan’s brand’s products.
This includes incorrect classification of yoga blankets, recipe books, and picnic baskets. Unfortunately for the Duchess, it could take around eight months for the trademark applications to be examined and up to 14 months for them to be registered.
Netflix has stepped away from its usual role as a streaming platform to assist Meghan Markle with promoting her brand. They are said to want to help “turbo-charge” her ARO brand.
Meghan Markle Promoted Her Brand Long Before It Was Ready
Netflix is “taking over all executive roles and delivering deals with wholesalers, designers, growers, and retailers.” Netflix also isn’t prepared to release Meghan’s cooking show, as it needs to be edited, which could take months.
It seems there’s little point in Meghan Markle doing anything until Netflix is ready anyway, as she must abide by their schedule.
Meghan basically promoted her brand way before it was ready for the world. Therefore, they will no longer care when it’s made available to the public.
Experts are questioning why Meghan was recently at a high-profile summit for women in business in the Hamptons. She was there with Gwenyth Paltrow and Reese Witherspoon, who have both transitioned successfully into the lifestyle business.
It seems that Meghan was trying to project an image of a successful businesswoman rather than being one.
An inside source also claims that some of the big-name stars at the Summit didn’t want to be seen with her. Meghan is desperate to be one of the movers and shakers, even though her reputation is beyond repair.
In March, Meghan announced her intention to launch a lifestyle brand. She posted a video of herself on Instagram. In the video, she is in her kitchen in a long black evening gown, arranging pink and white flowers and whisking something in a bowl.
Meghan, who anticipates her brand to come out sometime in May, should be in over her head come 2025.
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