Well, you can’t blame her for moving on. Kim Kardashian is moving to the next chapter of her “fragrance journey” as she rebrands as a result of her split from rapper Kanye West. The reality TV star is “shutting down” the KKW Fragrance website on May 1 to “relaunch in the future under a brand new name.” Here’s what you need to know.
Announcing the news on social media, she said: “Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. I cannot wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long.”
Kim Kardashian Is Rebranding Her Fragrance Line Because Of Kanye West
Kardashian thanked her fans for their “loyalty and love these last few years”. It comes after the 41-year-old, who recently went public with her relationship with comedian Pete Davidson, was declared legally single by a court. After filing for divorce from West last year, Kardashian shut down KKW Beauty and is working on a “more modern, elevated, sustainable brand”, her website said.
Kim unfollowed estranged husband Kanye West on Instagram last month amid all of his tirades about her, their family and her current beau, Pete Davidson. In one particular post Kanye explained that he wasn’t harassing the “Saturday Night Live” star but was just getting his “payback” after Pete had insulted him several times in the past about his mental health.
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