Meghan Markle has failed to put out a single product from her lifestyle brand, American Riviera Orchard, since she first announced in March.
The Patent Office Denied Meghan’s Application
The advertisement for ARO included an Instagram video in which Meghan arranged pink and white flowers in her kitchen while wearing a long black ballroom gown and whisking something in a bowl. The brand was initially considered an extension of Meghan’s Blog, “The Tig.”
ARO plans to sell kitchen goods, jams, and other miscellaneous products. So far, Meghan Markle has only shared her jars of jam with her celebrity and influencer friends like Kris Jenner and Chrissy Teigen. Her brand’s Instagram page has remained inactive, and customers have no option to purchase her products.
A PR brand expert had this to say about Meghan’s lack of progress,
“If I’m an investor, I’m saying to her, You need to find a CEO with a direct business plan that’s going to show profitability in the next 60 to 90 days. Otherwise, I’m taking my money out.”
First, the brand suffered a setback when The US Patents And Trademarks Office notified Meghan’s lawyers about several “irregularities” that needed to be “corrected.”
The Duchess has also been unable to hire a permanent chief executive for American Riviera Orchard. Now, Meghan’s latest trademark application was denied.
The Patent Office denied her application, saying businesses cannot trademark geographic locations, including the popular nickname of the shoreline surrounding the Sussexes home, the “American Riviera.”
Meghan Markle also failed to sign the correct documents. The refusal included another business that already uses “American Riviera.” This situation isn’t good for Meghan, to say the least.
“American Riviera” is a nickname for Santa Barbara, California. It was also said that Meghan failed to pay the proper international registration fees.
A Celebrity Selling Products Must Meet Consumer Demands
An insider pointed out that part of Harry and Meghan’s problem is that nobody wants to work for them.
“The brutal reality is that Harry and Meghan are the toughest taskmasters,”
They explained.
“They’re demanding and difficult to work for, and that puts a lot of people’s backs up.”
With her reputation and staff turnover, it’s conceivable that ARO will be over before it even gets off the ground. Another reason she’s struggling is that Meghan appears to be copying other people’s ideas.
There’s already a Joanna Gaines, and Meghan wishes she could be as successful and beloved in the home and lifestyle game as she is.
Plus, if you’re a celebrity selling or endorsing a product, you must meet a consumer demand. No one asked for Meghan’s jam. Plus, the idea of Meghan as a farm girl making jam in Montecito is preposterous.
Of course, sources close to the Duchess have dismissed the fact that there are problems with the brand. People magazine, a pro-Sussex publication, has made it seem like everyone is psyched and ready for the official launch of American Riviera Orchard.
US Weekly, which is also Meghan-friendly, is quoted as saying,
“Meghan Markle is not hitting any speed bumps while preparing to launch her lifestyle brand, American Riviera Orchard.”
The truth is that ARO has not even launched a single product, and already, it’s a disaster.
So, there you have it. What did you think about this? Let us know your thoughts in the comments section below. If you enjoyed this article, check out our other stories on the Daily Soap Dish.
