Less than 48 hours after Chris Noth’s Mr. Big character was killed off on the premier episode of the ‘And Just Like That…’ reboot of the HBO smash, Sex and the City, Peloton had released a commercial starring the actor.
Only 92 hours later, the at-home fitness giant has pulled the viral ad from their social media accounts.
The commercial featuring Noth and Peloton trainer, Jess King was created in partnership with Ryan Reynolds’ marketing company, Maximum Effort after stock values took a dive following the episode in which the Mr. Big character died of a heart attack shortly after his 1000th Peloton ride with trainer Allegra (Jess King).
‘And Just Like That…’ Peloton Removes Viral Ad Starring Chris Noth After Sexual Assault Allegations Surface
The company had agreed to have their bike and instructor on the HBO Max show without knowing the storyline and soon regretted not investigating further. However, the tide turned when Maximum Effort created the spoof-esque commercial, narrated by Reynolds as he promising that exercise is good for you and that Noth is well and truly alive. The commercial became an internet sensation within hours of dropping and was seen as the best $80 000 (the cost to produce the ad) the Peloton company had ever spent.
Now the tables have turned once more as two women have come forth with allegations of sexual assault against Noth from incidences that took place in Los Angeles in 2004 and New York 2015.
“Every single sexual assault accusation must be taken seriously,” a Peloton spokesperson told The Hollywood Reporter- the same publication the two accusers spoke with- on Thursday. “We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Ryan Reynolds and his company, Maximum Effort have also deleted the commercial from their social media accounts.
Noth has denied the sexual assault claims, calling them “categorically false ” and that his encounters with the two women, both using pseudonyms “were consensual”. However, a third accuser, Zoey Lister-Jones who worked with Noth on Law and Order: Criminal Intent in her early 20s, has stepped forward to say she witnessed inappropriate behavior from Noth on set. Newspaper articles of allegations that Noth beat his ex-girlfriend, model Beverly Johnson have also since resurfaced. Noth denied the allegations about Johnson at the time, also. Those charges were dropped.
For any other soap opera and entertainment news, please visit again Daily Soap Dish. Don’t forget to visit The Go To Family for all of the latest travel news!.
