And here we go again. Kanye West‘s Instagram account has been temporarily restricted for 30 days, after violating the platform’s policies. Ye will not be able to post, comment or send direct messages during this time, and content was removed from his account. Here’s what you need to know.
This all comes as West, who has legally changed his name to Ye, continues to face a backlash over antisemitic comments he has made on social media. Last week he was escorted from the LA office of footwear brand Skechers, as well as being dropped by Adidas – a move that cost him his billionaire status.
Kanye West’s Instagram Account Is Now Restricted
The music and fashion mogul has seen lucrative commercial tie-ups shelved as companies, including Adidas and Gap, took fright at comments dubbed hate speech by activists. “I lost 2 billion dollars in one day. And I’m still alive. This is love speech,” West, who is also known as Ye, wrote on Instagram in a post that had been liked over a million times.
“I still love you. God still loves you. The money is not who I am. The people is who I am,” the post said, naming Ari Emanuel, the CEO of entertainment company Endeavor, who had urged companies to sever ties with the rapper.
Adidas said last week it was ending its partnership with West after his “unacceptable, hateful and dangerous” comments. Adidas also said it would end production of the highly successful “Yeezy” line designed together with West and “stop all payments to Ye and his companies.” The move is expected to lop around a quarter of a billion dollars off Adidas’ bottom line this year alone.
Ye, who is open about his struggles with bipolar disorder, has long been outspoken, having half-heartedly run for president in 2020 and then thrown his weight behind Donald Trump. His willingness to go beyond the pale is a double-edged sword for business partners, who have benefited from his high profile and his frequent media appearances, but who risk being tarnished by association.
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