Recently, Addison Rae launched a make-up line called Item Beauty, and most recently she advertised a skin mist called “Screen Break” that apparently protects against the damaging blue lights of our phones and computers that can cause “skin fatigue”… what is skin fatigue you ask?
Basically it’s when your skin looks bad from… looking at your phone too much. We honestly didn’t know that could do it. If this seems like it’s all been done before, it actually has, Rachel Valkyrae Hofsetter launched a line of skincare last year specifically aimed at protecting against blue light.
Addison Rae launches “mystifying” product
A lot of users questioned the effectiveness of this product and in the end, Valkyrae’s product got discontinued and her contract got terminated. Wow. Users across social media did not miss a beat either, James Welsh just came out and asked, “Did you not see what happened with Valkyrae’s Reflect?” and one user tweeted, “Why did her team think this was a good idea?” even Valkyrae herself responded with, “I’m rebranding to Just Valky LOL how is this real?! I wouldn’t be surprised if it’s the same company!”
Currently, Item Beauty is selling the product at sephora for $20, and so far it has 100 good reviews but there’s some speculation that these reviewers were sent free products to review and that is why the reviews are positive. We’ll have to see what actual beauty bloggers think of the product before we make any real judgements on it. Wonder if Jeffree Star would be up for reviewing this one?
Then again, Addison Rae might never recover if her product wasn’t Jeffree Star approved so there’s a double-edged sword right there. Still, it would be funny to watch him roast Addison Rae like hd did Kylie Jenner with her lipstick wands that time. At least he inspired a better product, ultimately.
As for Addison Rae, she has not commented one way or the other on the backlash that she’s been receiving, which means she’s just being a good, busy little bee and doing everything her PR tells her to, even though she may be sitting on her hands and wanting to respond to the haters, she’s not, which is a very calculated move on her part. We’ll see if she actually addresses this. Stay tuned!!!
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