Meghan Markle’s Netflix show, “With Love, Meghan,” will not be renewed for a third season, and the series failed to break into the top 1,000 programs on the streaming giant.
Netflix Viewers Enjoyed Over 1,000 Shows More Than “With Love, Meghan”
This means that Netflix viewers enjoyed over 1,000 shows more than Meghan’s cooking and lifestyle show. “With Love, Meghan” only reached 1,217 in the most-watched shows in the last six months of 2025.
Netflix knows exactly how many people watched the show and how long they stuck around each episode. Netflix’s top shows last year included Stranger Things and Squid Game.
According to the Daily Mail, those shows “were streamed between 56 million and 123 million times in six months.
The Duchess of Sussex was able to “save face” by claiming that she wouldn’t return for a third season because “With Love, Meghan” was apparently “a lot of work.”
Another source told the Daily Mail that
“all eyes were on the viewing figures for her Christmas special.”
The powers that be wanted to know how much interest it generated, and it would determine their level of involvement with Meghan’s brand, As Ever.
Truthfully, Meghan’s Instagram may be the more appropriate place for her lifestyle and cooking content. It didn’t perform well on Netflix, as it had fewer views than her social media account.
Her Netflix Christmas special spectacularly bombed with critics and royal watchers. It received numerous zero- and one-star reviews, with the show described as “numbing content.”
Meghan Overused the Scarcity Tactic to Appear More Successful Than She Really Is
The Daily Mail reviewer, Annabel Fenwick, said,
“It’s the syrupy and our hostess’s deep lack of self-awareness that continues to make her and this show so unlikeable.”
Meghan feels that it’s too hard to continue building her brand and doing the show. She had zero promotion for As Ever in her show. She simply wasn’t prepared, which was incredibly foolish.
Meghan has so much overblown content on her Instagram account and has failed to build up her brand.
She should have spent time showcasing her products and building a base to launch her brand. Meghan believed that she could slap the name “Duchess” on her products and they would sell.
She constantly uses the scarcity tactic when it comes to items that her fans actually ask for. Yet she has an overstock of products she can’t sell.
Meghan rushed her brand, assuming it would become a success overnight. She didn’t even promote her brand on her show.
Meghan Had No Concrete Business Plan for As Ever
From a business perspective, she made a lot of poor choices. She may be someone who people are interested in, but many of the people who follow her on Instagram still don’t watch her show.
If Meghan had played her cards right and worked hard, she could have built a successful brand. She rushed to launch a brand, even though she didn’t have the trademark for the name.
She changed the name from American Riviera Orchard to As Ever after failing to do her due diligence to check whether the name already existed, which it did, and she also had no products for her brand. It was the laziest execution of a brand ever.
Prince Harry and Meghan’s 100 -million -dollar deal with Netflix expired in September 2025. The Sussexes negotiated and ended up with a downgrade.
They now have a first-look deal, which means that Netflix has the right to decline or accept a new project. However, if Netflix chooses to decline, another potential buyer can pick it up.
Meghan’s abysmal failure with her show and brand, As Ever, should be a lesson to every entrepreneur out there: no matter how famous you are, if you don’t put in the hard work, you won’t be successful.
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