The Queen is back. Less than 24 hours after Taylor Swift released her new album, Midnights, Spotify announced that the album had amassed the most streams in a single day in the platform’s history. Here’s what you need to know.
“And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for most-streamed album in a single day in Spotify history. Congratulations, @taylorswift13,” the platform’s official account tweeted.
Taylor Swift Manages To Beat One-Day Records On Spotify With Her New Album
Since then, Taylor Swift has thanked her fans for “doing something mind blowing” as her new LP broke the Spotify record for most-streamed album in a single day. Reacting to the news, Swift wrote: “How did I get this lucky, having you guys out here doing something this mind blowing?! Like what even just happened?!”
Swift took fans by surprise when she announced the new album in the closing moments of the 2022 MTV Video Music Awards in New Jersey in August.
She has described the record as the story of “13 sleepless nights scattered throughout my life” and “a journey through terrors and sweet dreams”.
It sees her turn away from the intimate indie songwriting of her two last albums, Folklore and Evermore, in favor of electronica, synth-pop and sometimes even hip-hop-influenced beats.
Back in June, Swift admitted that she wanted to go into acting. Speaking at the Tribeca Festival in New York, where she was attending the premiere of All Too Well, Swift said that she became interested in stepping behind the camera herself after appearing in so many pop videos over the years.
“I was always curious,” she said. “I started to venture into the edit [for music videos] and making changes and meddling… it started with meddling. I had this imposter syndrome in my head saying, ‘No, you don’t do that. Other people do that who went to school to do that.'”
Swift added that she would “love to” continue working in film, Variety reports. “It would be so fantastic to write and direct something… a feature,” she said. “I don’t see it being bigger, in terms of scale. I loved making a film that was so intimate.”
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