Kanye Westâs Adidas deal is being reconsidered following his âWhite Lives Matterâ scandal.Â
Kanye West Blasts Adidas After They ‘Review’ Rapper’s Deal Amid White Lives Matter Scandal-‘FâK ADIDAS, I AM ADIDAS. ADIDAS RAPED AND STOLE MY DESIGNS’
The rapper caused outrage with his conduct when he was pictured wearing a top with the words âWhite Lives Matterâ alongside Candace Owens. Just to make matters even more inflammatory, Kanye followed this up by going on to state that the Black Lives Matter movement was a âscam.âÂ
This drew a lot of criticism from people within the fashion industry, including Vogue editor Gabriella Karefa-Johnson and model Gigi Hadid who were not impressed with Kanyeâs top. With that being said, Kanyeâs Adidas deal may be in jeopardy.
In an official statement on behalf of the company, a representative told CNBC the following: “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.”
Kanye immediately hit back and let people know that he was not going to sit there silently. This should not come as a surprise, as the star has had issues with Adidas for a while. Kanye ended up working with the company in 2013, so that they could help with manufacturing and distributing his Yeezy brand.
That deal is set to come to an end in 2026, but prior to that, Kanye expressed that he was not getting enough creative control. And that has now all come to a head with Kanye bashing the company for putting his deal under review.
In response, he remarked: “FâK ADIDAS, I AM ADIDAS. ADIDAS RAPED AND STOLE MY DESIGNS.” The fans on social media felt that Kanye did have a lot of leverage. This was on the basis that his brand had become so successful that without him the company could suffer.
One person wrote: “Yeezy accounts for over 60% of Adidas online sales. Giving up this deal is the last thing they want to do.” So there you have it folks. What did you think about this? Let us know your thoughts in the comments section below.Â
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