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Dallas Cowboy Legend Troy Aikman Launching His Own Beer Line

Dallas Cowboys Legend Troy Aikman Launching His Own Beer Line

Troy Aikman explains that he’s hoping his new, ultra-healthy beer line he’s launching is going to shake up the beer industry. The Dallas Cowboys legend wanted a beer that matched his healthy lifestyle. Even at 55-years-old, Aikman is still in pretty good shape and wants a beer that will help him maintain his health.

Aikman has been spending a lot of time perfecting the ingredients and taste of his new beer that will ultimately become “Eight” beer, which he says is one of the best products for health nuts looking to enjoy a few beers on a Friday night.

“I work out. I’m very mindful of my health and wellness and what I put in my body, but yet I also feel that there are moments in life — times with friends and family — that need to be celebrated.”

Dallas Cowboys Legend Troy Aikman Launching His Own Beer Line

He says the can’s cool design is a nod to his old jersey number and comes with just 90 calories and 2.6 carbs. As of the moment, the beer is only available in a few restaurants and bars in Texas but will hit shelves in the state beginning in April. After that, if it goes well, Troy says he hopes to go nationwide!

There are plenty of ‘healthy’ beers out on the market, though a beer created by the leader of America’s Team and winner of three Super Bowls may have some built-in branding and marketing that other beers just don’t have. As for “health”, no beer is really that healthy for you, but as far as a can of beer goes, it looks to be up there with the other top ‘light’ beers.

What do you think? Are you looking forward to trying Eight beer and would you like to see it go nationwide? Let us know in the comments below.

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